A/B test and optimize your email campaigns before sending it to all your subscribers. Use an A/B testing campaign to test how small changes to your campaigns impact your results.
Send two versions of emails to a sample audience and identify the most effective email.
In this article, you'll learn how to create and edit A/B testing campaigns.
Before You Start
Here are some things to know before you begin.
This article tells you how to create A/B email campaign. To learn how to create a Regular Campaign, take a look at this article. You should get familiar with sending a regular broadcast before creating a more complicated campaign.
Create an A/B Testing Campaign
1. Select A/B test campaign
After the first step on Step 2, when choosing the audience for your campaign, select A/B test campaign.
2. Campaign audience
Select the Segment that you want to use for your campaign.
You can adapt the percentage as you need, selecting up to 5 different variants. In this example, we created two options with 50% each.
4. Follow the same steps as a Regular Campaign
Just make sure to add the content and settings for all the variants that you created.