With MoonMail you can create segmentations of your list to reach a specific audience based on certain parameters like creation date, country, and many more. This segmentations work as a filter, so you can turn them on and off at any time.
To create a Segment:
1.- Go to Lists and select the list you want to segment.
2.- Click on the Create Segment button:
3.- Choose the default provided parameters for your segmentation.
Campaign Activity: If the user received / opened / clicked recent campaign(s).
Subscription Origin: Imported lists, signup forms, manual or via API.
Date Added: Date range of customer creation / import.
Country: Countries are detected automatically by the IP address of your subscribers.
Region: Regions based on IP.
City: Cities are based on IP.
ZIP Code: ZIP Codes are based on IP.
Time Zone: Time Zone is based on IP.
Language: Browser language.
Device: Desktop, Tablet, Mobile or Smart TV - we got them all covered.
- Custom fields: You can create a segmentation based on the custom fields defined for your recipients in a particular list. Say you have a custom field named: Gender, you could create a segmentation for Male or Female.
4.- Click on Save to see the preview of the segmentation or if you want to use it one time.
5.- Click on the Save Icon to keep this segmentation for the future. You can delete the segmentation at any time by clicking on the Delete icon.
To see your segmentation, just go to your list and click on the Filters (All by default) and select your saved segmentation.