Create an Event-Based Campaign

Event-based campaigns allow you to send a campaign when your customers take specific actions like opening an email, clicking on a specific link, purchasing an item, and many more.

If you want to create an event-based campaign just follow the following steps in your MoonMail's account dashboard. In the Campaigns section of your account click the Create campaign button and fill in the required information:

  1. Add campaign details. You can now select what kind of campaign you want to create: a Scheduled campaign or an  Event-based campaign. Choose the later and provide a required  Campaign name and an optional Campaign description.
  2. Choose your audience. You can now choose between a  Standard campaign to send a campaign with a single message or an  A/B test campaign to create multiple message treatments and compare their performance. If this is the first time you create a campaign just select the standard one. After that, you need to select your audience (i.e., the group of customers you want to address with your campaign) in the Segment drop-down menu. You can only create event-based campaigns with dynamic segments.
  3. Create your message. In this step, you can create your campaign content specifying the sender, the subject line, and the message content. To be able to use a sender (i.e., a From address) you need to verify a domain in the first place. A  Subject is required and a list of dynamic variables is available to personalize this field with the contact information. Finally, you can use a drag-and-drop editor to create the content of your message (i.e., the HTML Body).
  4. Choose when to send the campaign. Now you need to select the event the campaign will react to. You can select optionally an event attribute or metric for the event if they are available. Your apps or website generate these events based on the user actions and they are sent to MoonMail. When a contact performs the selected action, and the contact is in the segment that you selected earlier, MoonMail sends the campaign to that contact. Therefore, only the events registered in MoonMail will be available at this step. Additionally, you have to choose the period of time the campaign will be active.

  5. Review and launch. In this final step, you can review your created campaign. If you're satisfied with the result you can click the Activate campaign button to launch it or you can go back to update it.
If you followed the previous steps, your event-based campaign is ready to act when the specific event is triggered.