Use case C, SUGARPILL: (product reviews) - great for customer feedback, SEO...
Hillary buys an Eyeshadow Palette (a brand new product) (march, 11th, 2044)
MoonMail Autoresponders sends an email to her asking for a review on the Eyeshadow Palette (april, 1st, 2044)
MAGIC! Hillary writes an awesome review, which gives confidence to other customers. Orders start pouring! (from april, 2nd, 2044)